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How to use Google Analytics 4 to make Smarter Design and Marketing Decisions

The event will take place on Friday 19th May 11.00am - 12.30pm via zoom.

Google Analytics 4 is the next generation of Analytics.

On July 1st, 2023, standard Universal Analytics properties will no longer process data, so if you rely on analytics, it’s important to make sure you’re prepared for the change.

During this workshop, we’ll cover:

  • The importance of a measurement plan

  • How Events can help measure user engagement

  • How Conversions help us measure performance

  • Analysing key user journeys in GA4

In order to get the most out of this workshop, it would be helpful to have a basic working knowledge of Google Analytics.

Designated Safeguarding Leads in Charities

The event will take place on Tuesday 6th June 10am – 15pm via zoom

By the end of the training, you will have: 

  • understood the role of the designated safeguarding lead and their relationship with other roles in charities.

  • understood statutory and multi-agency safeguarding mechanisms and the role of voluntary organisations within them.

  • considered the role of effective policies and procedures in building a positive safeguarding culture.

  • understood how to receive and manage safeguarding concerns, including recording and sharing information following confidentiality and data protection best practice.

  • understood effective signposting and referral processes, including responding to inaction.

  • considered how to keep yourself and others safe while managing and responding to harm.

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