Social media strategy

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This event will take place on Monday 30th January 2023, 10am - 11.30am via zoom

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This interactive session will help you to ensure your social media activity is closely aligned to organisational goals. You'll come away from this session with an understanding of how social media can help your organisation achieve its aims, how you can protect your charity, staff and volunteers with a simple policy, and which channels are key to your online presence and content planning techniques.

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Topics that are likely to be covered during this session are:

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• Understanding the benefits of using social media

• How to focus on your users

• Developing a social media strategy

• Developing a social media policy

• Channel specific Q&A covering Facebook, Twitter, Instagram, LinkedIn and beyond

• Understand the role of your website, blogging, newsletter and video & audio content.

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An introduction to Mailchimp

 

This event will take place on Friday 24th February 2023, 11.00am - 12.30pm via zoom.

 

Mailchimp is an email marketing platform designed to help you manage mailing lists and create email marketing campaigns. In this session, we’ll cover the basics of keeping a tidy and compliant Mailchimp account, an overview of how to create and design your first campaign and the tools provided by Mailchimp to help you analyse your campaigns.

 

What you’ll take away from this workshop:

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• Confidence in using the Mailchimp editor to create your email templates.

• An understanding of how you can create tailored lists within your audience to create targeted campaigns.

• An understanding of how you can measure the performance of your email marketing campaigns.

• Some pointers on how you can grow your contact list.

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Creating graphics for social media using Canva

 

This event will take place on Friday 3rd March 2023, 11.00am - 12.30pm via zoom.

 

Canva is a free-to-use online graphic design tool which can be used to create presentations, graphics for social media as well as simple videos.

 

This workshop will cover how you can make use of Canva to create professional-looking graphics for different social media platforms. We’ll look at the tools used in Canva and how they work as well as the templates that are available to help kickstart your digital design projects for social media and beyond.

 

What you’ll take away from this workshop:

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• Confidence in using Canva to create quick and effective social media graphics.

• An understanding of free resources that are available to include in your designs.

• Information on where you can source further help in using the tool.

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